We have likely all seen Mat Best and his hilarious videos of spoofs on military life, Special Forces, guns, and coffee sprinkled with hot chicks in bikinis. If you haven’t seen them, put it on your to-do list before the Internet dictators yank them.

Most of you know Mat is one of the co-founders of Black Rifle Coffee Company. And judging from the fact his book “Thank You for My Service” was on The New York Times Bestseller list, you very well may have read that too.

The Best of Mat Best

At 34 years of age, Mat was a member of the 2nd Ranger Battalion, fought extensively in the sandbox, helped start a wildly successful T-shirt company, a whiskey company, and now is the Executive Vice President for BRCC, which he co-founded with two other veterans.

Most of us have something we are especially good at; it might be grilling steaks or making a six-pack of beer disappear. However, few of us have such a widely varied group of talents as Best. That’s why we put him on the cover of the February/March 2021 issue of Ballistic Magazine.

And we haven’t gotten to his most important achievement. He escaped from the Communist Republic of California and relocated to eight acres of heaven near San Antonio, Texas. We needed to find out what made Mat tick. So my trusty photographer Alex Landeen and I loaded up the truck and headed to Texas for a weekend of storytelling and mayhem with the heavily tattooed, dashingly handsome, and slightly dysfunctional face of the modern U.S. veteran.

Watch the video above for a little Q&A we put together with Mat. Want to read the entire story from our trip? Pick up the February/March 2021 issue of Ballistic Magazine. Print and digital subscriptions available now at

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